WHO WE ARE

Normand Parisella

Co-Founder

Mr. Normand Parisella, along with his co-founding Partner, Mr. Philip Vincelli, established Parisella, Vincelli Associates Consulting Group Inc. (PVA) in September 1992.

Both gentlemen joined forces to create a consulting company designed to provide assistance to client organizations, to institute changes within them, and to help focus and create a culture of continuous improvement. It is their conviction that such an approach, which affects all management levels and that is fully participatory, ensures long-term results perpetuation and sustainability.

Normand epitomizes PVA’s core values of people orientation, partnership orientation, results attainment, customer satisfaction, integrity and professionalism, and passion and dedication, in all of his client interactions. As a result, the over 500 PVA engagements to date have all benefited from his commitment to operational excellence and sustainable financial improvements.

Normand’s field of expertise is continuously and successfully applied in the analysis and sales aspect of PVA’s business model, where he ensures that opportunities related to financial costs, quality, schedule attainment, customer service, operational performance, and safety parameters are identified and recovery action plans are developed and implement with and through PVA’s clients.

Normand has more than 30 years of experience in the field of continuous improvement in market sectors that encompass both North America and Europe. Over the years, Normand’s experience has led to the success of various accounts in multiple industries such as aerospace, automotive, bottling, food services, forestry services, logistics, manufacturing, mining, oil and gas, telecommunications, and utilities, to name a few.

Philip Vincelli

Co-Founder

While operational improvements are attainable through the introduction of innovative technologies, the ability to sustain and achieve new heights occurs once an organization’s C.I. culture aligns pro-active leadership behaviors in a manner that sources full engagement from its vast and capable workforce.

For over thirty years Philip Vincelli has been closely associated to matters involving leadership training, change management, and operational improvements in organizations across the Americas and Europe. Philip has been a key driving force behind the concepts and applications utilized by PVA across their wide span of clients’ industries.

Since PVA’s creation, the corporation has successfully delivered significant measurable financial and operational improvements of 25% to 35%, as well as lasting cultural changes, in over 500 client engagements, for notable clients in the following industries: telecommunications (Bell Canada, SaskTel, Telus, MTS/Allstream, NorthWesTel), utilities (Nova Scotia Power, EPCOR, TransAlta), mining (Luscar, IAMGOLD, St. Andrews Goldfields, Cogema), food services (Dean Foods, Saputo, Cott Beverages, Lantic), logistics (CP Rail, Sears Canada, Best Buy), manufacturing (Irving, ABB, Canam, Manac, IPEX, Teknion, Quebecor, Crown Cork & Seal), and services (GTAA, Viterra, Government of New Brunswick).

Fully active in daily operations, Philip’s primary focus is to develop and adapt effective implementation strategies alongside PVA’s Project Leads, and he remains in close contact with his clients demonstrating the Principals’ commitment to PVA’s deliverables and client satisfaction: “We are proud to have one of the highest levels of client repeat work in this field which clearly shows our organization’s unwavering passion and commitment towards our clients”.

Philip’s field of expertise is rooted in the design and application of customized leadership training that aligns itself with Point of Execution© behaviors at all levels of an organization. PVA’s custom tailored training, one-on-one coaching, and mentoring programs have been successfully applied to more than 12,000 managers from Front-Line Managers / Supervisors to the Executive level.

Philip is notably recognized for developing PVA’s Change Management Model, incorporating the best practices from Lean and Six Sigma methodologies, that allows for the sustainable implementation of a Continuous Improvement (C.I.) culture in organizations whose long standing histories often create a static environment hindering their aspirations towards Operational Excellence.

Martin Gurtman

General Manager

Martin Gurtman graduated from the University of Ottawa BSc. Electrical Engineering in 2001 and worked extensively in Ottawa’s telecom sector. In 2003, Martin joined PVA Consulting Group as one of the youngest consultants at the time. His consulting experience spanned the far north regions of Manitoba mining, manufacturing in California and forestry in Maine. Martin quickly progressed within PVA organization, reaching the Group Chief level, and having completed successful projects in all Telcos across Canada. Promoter of continuing education, he completed his Six Sigma black belt designation while working at PVA. Martin excelled in internal coaching and development, fostering a strong team dynamic, establishing strong metrics, and driving results while building strong client relationships.

In 2010 Martin transitioned to a role of a Director of Operations at Chabot Enterprises in Winnipeg, Manitoba, a civil construction company, where he managed over $90M value equivalent to 70 projects in industry sectors consisting of heavy equipment transportation, earth works and aggregate production. His focus on subcontractor management, contract and payment negotiations, tender quantities and project progress reporting, supply management, fleet procurement and overall company operations underscored his commitment to achieving results.

An active member of the Manitoba construction industry, Martin served on the Manitoba Heavy Construction Association (MHCA) committees and volunteered as a board member of the Heavy Equipment Aggregate Transport (HEAT) association for last 10 years; recently been voted in as the President of HEAT association, a lobbying group with the City of Winnipeg and the Manitoba Provincial Government.

Residing in Winnipeg with his wife Nicole and their 11-year-old son Max; Martin’s passion extends beyond the professional realm. An active coach of his son’s hockey and soccer teams, he can always be found at one of his son’s hockey, soccer or football games. His family enjoys weekends at their cottage at Victoria Beach, where they spend their days boating and wake-boarding and entertaining family and friends. Martin also enjoys motorized high speed fun while snowmobiling on his SkiDoo on Lake Winnipeg and cruising on his Harley Davidson Breakout to catch the summer breeze. He enjoys a pint of beer while cheering on the Winnipeg Jets, especially if they are beating the Leafs!

Bryan Hayden

Vice-President Operations

Bryan has been with PVA Consulting Group for over 20 years. He has held numerous roles at PVA from Consultant, Project Manager and Director.

His extensive experience in operations management over the scope of the last two decades includes work in the following industries: Utilities, Telecommunications, Manufacturing.

Within the utility sector, Bryan’s skill and practical knowledge of work includes Power Generation, Transmission and Distribution and Customer Service. He has expertly managed over forty engagements with PVA Consulting Group, which have generated over $100 Million in benefits for our Clients through Operational Excellence and CapEx productivity improvements.

Bryan recently obtained his certification in change management.

Bryan volunteers in a number of charities including the Canadian Cancer Society, Baycrest Health Services.

Karina Cyr, CHRP

Human Resources Director

Karina Cyr, CHRP, plays an important role in the personal and professional development of PVA employees. Her primary role is one of maintaining procedures and programs already in place for employee fringe benefits, recruitment and compensation.

As the Director of Human Resources, she also has a strategic role within the Company. The Department is always seeking to both improve existing and develop new programs. She has the responsibility to monitor good work relations, monitor the annual employee performance evaluation and all internal HR processes, as well as insuring that employees enjoy a work environment conducive to their personal and professional development.

Ms. Cyr graduated from UQAM and HEC universities with a Certificate in Business Administration, a Bachelor in BA specialized in HR and she recently acquired a Diploma in Organizational Development from HEC. She is an active member of an HR professional board since 2011. As a Certified Human Resources Professional (CHRP), she contributes to a key influential role in the world of work in Quebec. The Board actively participates in maintaining a balance between organizational success and employee well-being.

Ms. Cyr cumulates 17 years of experience as an HR professional. She worked for a large company in retail, food, consumer goods, in the artistic and media industry and for the last 14 years, in the Management Consulting industry. She also is a part-time lecturer in Health and Safety of the College Lionel-Groulx.

The scope of her accomplishment in HR are varied: Recruitment of mid-manager level to C-level executives, pay equity, coaching, managing disciplinary issues, labor relations, creating and implementing policies and procedures, health and safety and pension plan administration.

As a bilingual HR business partner, she supports the Executive team to achieve the organizational results, by stimulating the employees’ level of engagement and ensuring the communication between all parties are transparent and oriented in the optimal direction.

Alexandra Vincelli, ACC

Communications Manager, Organizational Development Coach

As Marketing and Communications Coordinator, Alexandra’s responsibilities include managing all internal and external communications for PVA Consulting Group, while ensuring that clear messaging and branding be reflected across all platforms for the company. She is also responsible for overseeing all IT support throughout the organization.

Her strategic knowledge in crafting effective communications and messaging for employees and clients of PVA Consulting Group promotes productivity, consistent brand messaging, corporate culture awareness and positive Client Engagements.

Alexandra’s educational background includes a Bachelor of Arts Degree in Psychology and a Graduate Diploma in Public Relations Management, both from McGill University. Alexandra’s diverse scope of experience is an asset to her as a Communications advisor, as she has diligently worked in the Digital Entertainment, Publishing, Pharmaceutical and Biotech, Lifestyle Public Relations and Interactive Marketing Industries, all of which have allocated Alexandra with a broad background and knowledge in effective brand strategy. A bilingual specialist who speaks fluent French and English, her role at the PVA Consulting Group Headquarters varies from communications and social media management, to front end sales support and media outreach.